Carmen Palmblad
My Thesis
For my honors thesis about influencer marketing, I conducted interview research on parasocial relationships and where they exist in the advertising landscape. I was able to make a case study about beauty influencer Alix Earle by interviewing women who follow her. My committee recommended me for Summa Cum Laude and it was one of my most rewarding achievements.
NCWIT Research
The summer between my junior and senior year I had the pleasure of working as an Undergraduate Research Assistant With the National Center for Women & Information Technology (NCWIT). For this project, I interviewed women who were first year students in Computer Science programs at universities all over the country. The purpose of this research was to further understand the experiences of women in computing and how they navigate success in male-dominated environments.
