Carmen Palmblad
EDUCATION
University of Colorado Boulder - Graduated May 2024
Summa Cum Laude, Bachelor of Science in Strategic Communication
Major in Advertising; Minor in Information Science
Cumulative GPA: 3.8, Dean’s List: 6 semesters
CU Boulder Ad Club
EXPERIENCE
Communications Specialist | Denver Public Schools Transportation
September 2024 - Present
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Coordinates internal communications for a transportation department serving 30,000 transported daily.
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Manages responses to incidents and managed over 1,000 parent/staff inquiries per school year
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Directs updates and oversight of the department’s website, ensuring accurate, user-friendly content.
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Supports data collection and organization, enabling the team to identify and address key operational challenges impacting transportation efficiency across 500+ school routes.
Peer Advisor | University of Colorado Boulder
September 2022 - May 2024
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Provided undergraduate guidance including class registration, setting strategic academic goals, and understanding major requirements.
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Facilitated communication between students and relevant educational departments.
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Built relationships with students who needed assistance in planning to ensure timely graduation.
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Student Campaign Strategist | University of Colorado Boulder, CSPV
May 2023 - February 2024
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Conceptualized & designed campaign alongside 3 fellow students for CU Boulder’s Center for the Study and Prevention of Violence (CSPV)
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Worked alongside students and CSPV client to implement campaign and create compelling content that
resonated with college students, improving brand perception -
Significantly enhanced campus safety and incident prevention efforts with 45x increase in awareness.
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Brand Management Intern | Moroch Partners
June 2023 - August 2023
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Strategically researched Gen Z as a McDonald's target audience and delivered actionable recommendations for implementation.
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Contributed to brand strategy implementation by participating in the selection of creative brand executions for
TV, radio, and social platforms.
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Utilized Basecamp to streamline communication across teams and ensure smooth project workstreams.
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Gained proficiency in Smart Sheets for efficient media planning.
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Undergraduate Research Assistant | University of Colorado Boulder, NCWIT
June 2023 - August 2023
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Worked alongside four undergraduate Information Science students and National Center for Women and
Information Technology (NCWIT)
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Interviewed with 5 first-year women in computer science to analyze and understand their formative
experiences in the field.
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Developed strong skills in interviewing, research, generating insights and thematic analysis.
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Copywriter | Freelance
November 2022 - January 2023
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Developed compelling and sophisticated website copy for luxury Airbnb Superhosts
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Crafted brand messaging that conveyed an exclusive and upscale identity to ensure consistency amongst
listings.
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Conducted in-depth market research to identify key selling points and differentiators in messaging integration.
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